I had the exciting opportunity to design and produce motion graphics in New York for the UPN (United Paramount Network) Upfronts, a key event under the CBS umbrella. Partnering with the always-talented Allan Wells and the team at Fontastics Design, we crafted a fresh and dynamic set of motion graphics that brought the screens on stage to life.
Our team relied on Adobe After Effects to perfect the final look, ensuring every graphic was polished and seamlessly integrated. The result? Stunning graphical scenics that flowed effortlessly across the massive screens, creating a cohesive visual experience that aligned perfectly with UPN's branding.
Some key elements of our work included:
- **New Motion Graphics House Looks:** We completely refreshed the on-stage screens, crafting motion graphics that not only looked great but also embodied UPN's brand identity with style and energy.
- **Cohesive Branding with Dynamic Color Palettes:** We worked with a variety of color palettes to ensure the graphics were vibrant, engaging, and visually in sync with UPN's branding across different segments of the event.
- **Flawlessly Looping Animations:** Precision was key, as every animation was designed to loop seamlessly, maintaining a constant flow without interruption.
The creativity and collaboration within our team made this project particularly rewarding. Bringing new energy to UPN's Upfront event was a thrilling challenge, and seeing it all come together on stage in perfect harmony was an incredible experience.
It was truly an honor to work alongside such talented creative minds once again. As we continue pushing boundaries in motion graphics, we're excited for what lies ahead!
